WILLAMETTE VALLEY VINEYARDS (WVVI): Not-So-Great Value

As an Oregon-based hedge fund, we often get the opportunity to more closely investigate local companies that are otherwise too small to register on most firms’ radars.  Willamette Valley Vineyards (WVVI) is one of those companies.  As one of the largest corporate vineyards in the state and a big player in a currently-ailing industry (the kids just don’t drink how they used to), it has shown up on our equity value screen programs more than a few times.

Unfortunately, just appearing in a value search does not make a value company.  It is as much our job as managers to identify value traps as it is to pick out the potential true bargains.  The low valuation of current trading seems to be justified.  Let’s dig into why.